Meet Odile Uwera – the graphic artist behind the logo for TheMuseumsLab 2026

The Logo

"Each of my personal experiences with museums left me with insight into other people’s perspectives and connection to our intrinsic humanity. This always transformed my way of seeing my own context. So I approached the design of the logo as a chance to create something that represents this bridging of perspectives that allows people to imagine a future more diverse, just and dignified for everyone."

The following symbolic elements were combined into the design:

• Traditional Rwandan Imigongo Art Technique: Bold lines, repetition, geometric shapes, and simplicity, representing evolution and diverse perspectives coming together.
• The Museum Context: Simple icons representing records, historic figures, nature, spirituality, artefacts, etc.
• TheMuseumsLab Design Elements: ‘M’ letterform and brand colours were integrated into the overall design.

The Artist

Odile Uwera is a Rwandan graphic artist with a passion for storytelling. Her career started 10 years ago as a student of Communication Design at the University of Rwanda. She works as a freelance illustrator and an independent consultant for cultural institutions, translating impactful messages into visual solutions.

Unlimited by medium, her independent work travels across writing, comics, film and animation with the story as a foundational drive. She is a published author and a 2023 Rwanda Film Office screenwriting grant recipient.

Find out more about Odile and her work on her website and on Instagram